Cindy Award Winner
Winner, American Corporate Video Award
The 5 Values of GREAT Customer Service
A values-based approach to serving diverse populations.
Customer service interactions can be complex under the best of conditions.
Add issues of language, race, gender, religion, age or disability into
the mix, and we often find otherwise competent employees acting in ways
ranging from mildly inappropriate to inexcusably rude.
The customer demographics for most organizations are changing in such
a way as to increase the diversity of the populations we serve. This makes
it imperative that we improve our customer service training so as to prepare
employees to meet the challenges this diversity can present. Simple
platitudes about the customer being "number one" or providing
"first class service" are not enough. We must work on the values
and skills employees need to meet or exceed the expectations of ALL their
The 5 Values of GREAT Customer Service presents a values-based training
approach to meeting this challenge. The video component, when taken together
with the exercises and activities in the facilitation guide, offers a
comprehensive approach to developing customer service relationships built
on a foundation of respect.
By viewing the video program and working through the support materials,
- Better understand how to provide ALL customers with GREAT service
- Be aware that how customers perceive the service we offer and how
we perceive the needs of our customers may depend on their (and our
own) personal and cultural perspectives
- Develop a values-based approach to customer service
- Become familiar with the G R E A T acronym and know how to apply it
to our relations with our customers
The 5 Values of GREAT Customer Service (24minutes) opens with a series of 5 dramatizations. Each of these underscores one of the values we will explore.
Show Respect - Every customer is your most important
Personalize - Avoid preconceived notions and stereotypes
Pay Attention - Assess how customers want to be served
Show You Care - Present a positive, supportive attitude
Advocate - Stay on your customer's side
A diverse group of customers share their personal experiences and feelings
to help bring the impact of the 5 Values to life.
The program then explores how we can integrate the 5 Values into our
daily work. To do this, we introduce the G R E A T acronym. This stands
Greet all customers & make them feel comfortable
Respect cultural & other personal differences
Evaluate how your customers want to be served
Adjust your approach to match your customer's
Thank your customers for their business.
The 5 Values of GREAT Customer Service comes with a comprehensive
Facilitator's Guide which includes handouts. When you license the program,
QMR grants you permission to make as many copies of these printed handouts
as you need for your organization.